5.07.2010

E.R.A. Vintage Wear



So, last month I wandered down to St.Henri to look around at the vintage at E.R.A. The reviews online were very positive, stating that E.R.A. carefully selects all their clothes, so you don't have to fish through the dross to get to the good stuff. I actually happen to like fishing through dross, which explains my habit of popping into H&M to look around. But, sometimes I wish I could find a vintage/thrift store that was edited to my taste and budget, so I could just walk in and fetch something the way I (used to) walk into Bedo.


Well, the collection at E.R.A. is very well selected. Everything is sorted by colour, and there's quite a selection of shoes lined up in neat rows around the bottoms of the racks of clothes. They carry a wide selection of decades, from the 50s to the 90s. The clothes are all impeccably cleaned. Positive, very positive.



I spent a blissful twenty minutes pawing through the racks, lusting after a heavily beaded black skirt in particular. But I left without trying anything on. The problem? Price. The skirt was well over $200. Almost everything was well out of my reach, price wise. While I am happy to drop contemporary money for vintage items (especially such exquisite, squeaky clean items), I'm not prepared to do it all the time. In fact, I have a few vintage Holy Grail items that I would like to buy first, before I go throwing around the big bucks on stuff I may never wear ( a heavily beaded skirt would just end up with wine on it, I'm not going to lie.) The prices at E.R.A. also reflect the stock they carry. For the most part, these are semi-formal and formal items. Cocktail dresses, skirt suits. I'm much more about knits like my beloved cardigans; maybe a little shirt-dress or sun dress might be in order. So, next time you have a big event to attend, this may be just the place to check out for a one of a kind number. But if you are looking for bell-bottom jeans, this is probably not your shop.


E.R.A. Vintage Wear 1800 Notre-Dame O. Montreal QC
Metro Lionel-Groulx

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